The brief was to find an original and engaging way to tell people about "X5 Club," the loyalty program from top grocery retailer X5. With "X5 Club," customers collect points every time they shop and can then use those points on later purchases

My idea was to use AI (neural networks) to playfully insert extra food into well-known artworks, specifically paintings. The concept was to illustrate that with the "X5 Club" loyalty program, as you collect points, you can easily treat yourself to more tasty goodies

creator of the Idea

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eshk1l4v@yandex.ru