Nationwide: +11% rides, +8% orders, +15% active pass

creator of the Idea, Copywriting, Art Direction,
and Led Production

We came up with a playful visual style: imagine real-life 'reminders' from smartphones popping up in people's ordinary routines and actually engaging with their environment

The idea was built around a common local and everyday phrase, which essentially means 'check, just in case.' This captures that feeling when we're not entirely sure about something, but we keep the necessary information in mind 'just in case' it might be needed, or 'what if it comes in handy?' Based on this, we created a fun wordplay for different 'occasions'. The original phrase literally check for any case, was adapted into lines such as: a playful twist meaning something like, 'Check for the "lots of stuff" case.' 'Check for the "high demand" case' and so on."

An advertising campaign for the market of Kazakhstan. The main task was to tell the audience about the possibility of checking the price for trips, even in cases when prices usually fly up

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