A large launch of several advertising campaigns for Morocco, Egypt and Algeria, to tell the audience about InDrive and how the ride app works. As a result, 8 videos were done about the comfort rate and value for money
Local and authentic short videos featuring small vignettes from the lives of local people. These stories show how, in the continuous flow of life, individuals might encounter various chance happenings or difficulties, but with the help of inDrive, they can overcome them with a smile
Led the photoshoot, providing on-set creative direction at playback