my role
creator of the idea, copywriting
Burger King has released a special whopper for gamers. An advertising activation with
a funny implementation was invented for the release. Gamers have a special phrase to describe discontent during gameplay —
a burning ass, as burger king's slogan
is "cooking on an open fire since 1954" —
if the streamer is burning, then a burger is being prepared. As a result, a Twitch banner was developed that tracked the streamer's "burning ass" by his emotions, tone of voice, and if there was a strong burning, then the audience received a promo code for a free burger
a funny implementation was invented for the release. Gamers have a special phrase to describe discontent during gameplay —
a burning ass, as burger king's slogan
is "cooking on an open fire since 1954" —
if the streamer is burning, then a burger is being prepared. As a result, a Twitch banner was developed that tracked the streamer's "burning ass" by his emotions, tone of voice, and if there was a strong burning, then the audience received a promo code for a free burger
Contact
Telegram
eshk1l4v@yandex.ru
